Convertible Contemporain - SEO
In today's digital landscape, businesses are constantly striving to increase their online visibility and reach their target audience. Convertible Contemporain, a leading manufacturer of convertible sofas in Italy, recognized the importance of search engine optimization (SEO) to enhance their online presence. Their collaboration with our digital marketing agency, SocialSonic, aimed to optimize their website and create SEO-friendly service pages to boost organic traffic and drive conversions.
Italy
2012
Manufacturing
500+
Client Overview
Convertible Contemporain is a prominent Italian manufacturer specializing in convertible sofas, renowned for their stylish and functional designs. As the competition in the furniture industry is fierce, they sought to solidify their position in the market by improving their online visibility and attracting a broader customer base.
Project Goals
Improved Website Content: Crafting persuasive and informative copy for service pages that not only highlighted Fluimac's expertise but also engaged and educated visitors.
Search Engine Optimization (SEO): Enhancing Fluimac's website's visibility on search engines, with a focus on ranking for relevant keywords to attract organic traffic.
Drive Conversions: Increase the conversion rate by guiding visitors through a seamless journey, from discovering their products to making a purchase.
27%
Improvement in Traffic
19%
Increase in time spent on website
Strategy and Implementation
To address the challenges and achieve the client's goals, SocialSonic devised a comprehensive SEO strategy, which included the following key steps:
Keyword Research and Analysis: We conducted in-depth keyword research to identify high-value keywords and phrases related to convertible sofas. This research provided the foundation for optimizing service pages.
Technical SEO Audit: A thorough audit was performed on Convertible Contemporain's website to identify and rectify technical issues affecting its performance. This included optimizing site speed, image compression, and fixing broken links.
On-Page Optimization: Each service page was individually optimized for specific target keywords, including meta titles, meta descriptions, header tags, and content. This helped improve the website's relevance to search engines.
Content Creation: Engaging and informative content was created for service pages, focusing on the unique features and benefits of Convertible Contemporain's products. This content aimed to educate visitors and encourage them to explore the product offerings further.
Backlink Strategy: A backlink strategy was implemented to increase the website's authority. This involved building high-quality, relevant backlinks from reputable sources.
Mobile Optimization: Given the increasing importance of mobile devices, the website was optimized for mobile users to provide a seamless experience.
User Experience (UX) Enhancement: We made adjustments to the website's design and navigation to improve the overall user experience. This included optimizing the product pages for easier browsing and purchasing.
Content Marketing: A content marketing plan was developed to regularly create and publish blog posts and articles relevant to the convertible sofa industry. This aimed to not only improve search rankings but also establish Convertible Contemporain as an authority in the field.
Social Media Integration: Social media platforms were utilized to promote the client's products and engage with their audience. This included regular posting, promotions, and customer interaction.
Results
The SEO strategy led to more website visitors, better search rankings for important keywords, improved user experience, increased conversions, and established Convertible Contemporain as an industry authority through content marketing and social media engagement.
Conclusion
The collaboration between Convertible Contemporain and SocialSonic resulted in a successful SEO campaign, significantly boosting the client's online presence and organic traffic. By addressing technical issues, optimizing content, and implementing a comprehensive SEO strategy, the client's website became more search engine-friendly and user-centric.